Every global success story begins with humble origins. APOGROUP was born in Nam Dinh, Vietnam – not as a global enterprise, but as a small factory with big dreams. Over time, that dream has grown into a reality, as APOGROUP has transformed from a local manufacturer into a trusted partner for businesses across continents.
The First Steps
In the beginning, APOGROUP was nothing more than a small workshop in Nam Định with limited resources and just a handful of customers. The challenges were immense – from sourcing quality raw materials to meeting international standards that many believed were out of reach for a young Vietnamese company. Every order was a test of resilience, requiring long nights of work, countless trials, and the determination to deliver more than what was expected.
There were moments when uncertainty loomed large: competing with established global suppliers, building trust with international clients, and ensuring that each product carried the promise of quality. But instead of giving up, APOGROUP turned those difficulties into motivation. Each obstacle became a lesson, each small success a stepping stone.
The Journey of Growth
APOGROUP began with a modest workshop in Nam Định, where limited equipment and a small but determined team laid the foundation for something much greater. Despite early challenges, APOGROUP turned difficulties into motivation, steadily building its reputation for quality and trust.
In 2013, APOGROUP made its international debut at the Vietnam–UK Business Forum, showcasing the potential of APOGROUP to the world. This milestone marked the beginning of its global journey and opened the door to stronger international partnerships.
Year after year, APOGROUP grew stronger – expanding production capacity, enhancing product quality, and earning the confidence of customers worldwide. From its first few international clients, the brand gradually reached new milestones, establishing itself as a trusted Vietnamese name on the global stage.
The journey did not stop in Asia. APOGROUP successfully entered the African market, becoming a strategic partner in Nigeria and the surrounding regions. Soon after, the brand extended its presence to the United States and Europe, where high standards of quality and service allowed it to thrive among competitive markets.
In 2024, the construction of a new 34,000 m² factory in Yen Long marked a historic turning point, positioning APOGROUP as the largest Vietnamese hair factory. This achievement solidified APOGROUP’s leadership in the industry and set the stage for future innovation and global influence.
Through these defining moments, APOGROUP has transformed from a small workshop into a thriving enterprise with over 700 employees, producing 20 tons of goods monthly and more than 1 million product variations. Today, the company is proud to serve over 100,000 loyal customers in 120 countries, carrying Vietnamese craftsmanship to every corner of the globe.
But beyond numbers and achievements, the journey of growth reflects the spirit of unity, perseverance, and ambition that continues to guide APOGROUP towards an even brighter future.
APOGROUP’s Core Values
At the heart of APOGROUP’s success lies a set of enduring core values that have guided every decision, every partnership, and every innovation. These values are not just words on paper; they are principles lived by every member of the APOGROUP team, creating a culture of excellence and trust that resonates across the globe.
- Ethics – Integrity is at the heart of every partnership
- Quality – International standards, ISO 9001-certified production
- Sustainability – A commitment to people, planet, and long-term growth
- Innovation – A strong R&D department driving product excellence
- Community – Investing in employee well-being and social responsibility
These values are embodied in APOGROUP’s six promises from the heart: ethics, intelligence, perseverance, happiness, efficiency, and meaningful impact.
Together, these six pillars form the DNA of APOGROUP. They remind the company of its responsibility to deliver happiness, efficiency, and impact in everything it does – from crafting premium products to fostering kindness and creating lasting change in the world.
Global Partnerships
Today, APOGROUP’s client list includes both emerging businesses and industry leaders who share our vision of sustainable growth. These partnerships are more than contracts, they are shared journeys of innovation and mutual respect.
From its humble origins, APOGROUP has built trust with over 100,000 customers and established partnerships in more than 120 countries. Key markets include:
- Nigeria and Africa
- The United States with a dedicated office and strong partnerships
- Europe where APOGROUP continues to expand its footprint
These collaborations are more than just business transactions – they are long-term relationships grounded in mutual trust, transparency, and shared goals. Over the years, APOGROUP has become a reliable partner for some of the industry’s largest distributors, wholesalers, and beauty brands who recognize not only the quality of APOGROUP’s products but also the integrity of its commitments.
Looking Ahead
Embracing Innovation
APOGROUP sees innovation not just as an option, but as the key to shaping the future. By investing in advanced technologies and modern production systems, APOGROUP is committed to enhancing efficiency, ensuring higher product quality, and creating sustainable solutions that meet global standards. The focus on research and development will allow APOGROUP to anticipate market demands and continue delivering value to partners worldwide.
Commitment to People and Community
At the heart of APOGROUP’s vision lies a responsibility to people – both inside and outside the company. Internally, APOGROUP is dedicated to nurturing talent, offering training programs, and building an environment where every individual can grow. Externally, APOGROUP remains committed to contributing to the community through social initiatives, ethical business practices, and sustainable development. By supporting both employees and the wider community, APOGROUP ensures that its growth is shared and meaningful.
From our humble beginnings in Nam Định to a presence in over 120 countries, APOGROUP has always believed in the power of connection. Each partnership – from Africa to the United States and Europe – is built on trust, shared growth, and a commitment to excellence. From Vietnam to the world, APOGROUP is proud to carry not only premium products but also the values of integrity, innovation, and collaboration that define lasting global partnerships!
